春到河畔 River Hongbao 2022
Evolv Communications
Our company was selected as the official Marketing Agency for one of Singapore's largest annual Chinese New Year Festivals - 春到河畔 River Hongbao 2022. As this annual event was held in the midst of the pandemic, we were tasked to bring the River Hongbao experience online to offer a hybrid event experience for River Hongbao 2022.
This project led us to be nominated and shortlisted as a finalist in the Consultant of the Year & New Kid on the Block for Marketing-Interactive’s Agency of the Year Awards 2022.
As producer and part of the coordinating team for River Hongbao 2022, I took part in planning and producing for video content to be posted on River Hongbao's official social media pages. I worked closely with the marketing team to plan and produce content for the social media accounts of River Hongbao 2022.
Facebook Video Content
New Year, New Beginnings
Through a promotional short film, we depicted how Singaporeans can enjoy and experience River Hongbao 2022 with their families from the safety of their homes during the pandemic.
TikToks
I also planned and produced TikToks for the Official River Hongbao account
